Drone videos have become progressively popular, revolutionizing media coverage across multiple platforms. From concerts to movies to sporting events, drones offer a dynamic way to capture striking aerial footage. In fact, people these days have started flying drones around the yard to shoot home movies.
Sounds interesting?
But have you ever considered drone video marketing to promote your business?
If you haven’t, then you should consider drone advertising as a creative strategy to strengthen your business presence.
Here are the top 10 benefits of drone videography as a part of your marketing strategy to elevate your business.
10 Ways Drone Videos Are Transforming Modern Marketing
Drone videos are quite impressive and have evident applications in digital marketing.
Crafting Captivating Content
Compared to traditional photography, drones can easily capture appealing visuals and shots. Gone are the days when helicopters were used for aerial photography, as businesses nowadays prefer drone advertising for effective marketing. The key drawback of helicopter aerial shots is that they are costly and can’t ensure proper coverage in poor weather conditions.
That’s why businesses prefer drone shots. They can capture premium-quality aerial shots efficiently and easily, and they can get close visuals and videos of whatever they are shooting. This is not possible with helicopters, especially for indoor videography or photo shoots.
Think about a drone video shoot of a construction site, crowded outdoor event, or lavish property. And that’s just a start; drones can perfectly capture farmhouses, warehouses, and factories from every angle.
Creating Top-Quality Aerial Footage
Drones have made it possible for businesses to get aerial footage that’s just not possible on the ground. The latest drone video technology helps capture incredibly high-quality images using high frame rates and HD or UHD resolution.
You can buy a drone for videography, but hiring professionals is always an amazing choice to create something spectacular. For instance, the expert team and advanced equipment at SKY VUE IMAGING provide premium-quality drone photography, video editing, and aerial mapping services at the most amazing rates.
Making Your Business Stand Out
Using videos to promote your business is a smart strategy, but drones can take your business to the next level.
The premium-quality drone videos will make people notice your business and talk about it. This will give your business a unique identity compared to other competitors.
Some of the businesses using drones for their business progression are;
- Real Estate companies to show clear-cut views of their properties.
- Tourism industry businesses use drones to show aerial shots of properties, such as museums, hotels, golf courses, and resorts.
- Construction companies and architects use drone footage to create 3D renderings.
Giving Your Business a Competitive Edge
As discussed earlier, drone videos and footage perfectly grab the attention of potential customers and make your business the talk of the town. Consequently, your company prospers and helps you generate more sales and profit.
Interestingly, the real estate industry is making the perfect use of drones to sell properties quickly. Properties featuring aerial photography and videography sell 68% faster than those with standard images. That’s a noticeable advantage!
Refining SEO
Surely, SEO is quite important for your online business progression. But have you ever thought about how drone videos can improve your search engine optimization?
Videos and photos created with drones can be tagged with relevant keywords and geotagging for the particular location where they were created. This not only improves your website’s search engine ranking but also results in better leads and sales.
Broadening Your Marketing Strategy
Digital marketing is a crucial part of a business’s outreach plan, whether it's a startup or an established one. Drone videos can take your marketing strategy to the next level.
Companies can use drone videos as an integral part of their modern marketing techniques.
Businesses can use drone videos in multiple ways, including;
- Social media marketing
- Online ads & TV campaigns
- Websites
Drone videos let potential customers explore your business from their mobile phones. It's the perfect chance to capture that audience and make them loyal customers.
Saving Money & Time
Previously, creating aerial videos was quite expensive as it involved a crew team, helicopters, and a production team just to start.
However, the latest drone technology has made aerial videos accessible to everyone. Compared to helicopters, drones are affordable and can be taken everywhere without spending considerable time.
Easy to Access
No matter if you have recently started your business, you can also buy a drone, start shooting your business’s related videos, and use them for promotional purposes. But, for professional and quality results, hiring experts is always a preferable choice.
Smooth Operation, Minimum Disruption
One of the best things about aerial mapping is that you can use drones for media coverage without disturbing the environment. Besides, they stay unnoticed and ensure smooth operation without any impediment.
Moreover, they can easily slip in and out of any area without making any noise or beating down the grass like helicopters. So, whether you want to capture commercial areas, residential areas, or any other place, drones can do so without disturbing the surroundings.
Versatile Solutions for Multiple Industries
Drones are small in size, and unlike manned aircraft, you can give them any cool angle to capture the finest visuals. These small but powerful drones can fly easily above the ground, into the sky, or anywhere in between.
You can also use drones for;
- Indoor shots inside the room or a building
- Flying inside or outside the windows
- Getting close to people or wildlife without disturbing or scaring them
Drones offer endless applications and benefits for businesses beyond the imagination.
Conclusion
Nowadays, creating videos for corporate and business marketing strategies has become a necessity. Using drone technology or aerial mapping can help you build your business and strengthen its online presence.
Whether you want to run modern advertising campaigns to attract your audience or boost your engagement through drone video marketing, drones provide endless possibilities for giving your business wings and standing out from the crowd.
However, hiring professionals for top-quality drone photography, mapping, and video editing can give your setup an edge. So consider hiring Sky Vue Imaging and let your business grow distinctively.